Founded in 2015, Pineapple Co is the parent company to the portfolio of businesses founded by Maneesh K. Goyal. Pineapple Co provides broad strategic guidance and leadership, people, and business operations support to four portfolio companies, while actively looking to discover and incubate new entrepreneurial ventures.
Long known as the “fruit of hospitality,” the Pineapple symbolizes the values of
welcoming, entertaining, and graciousness. And for us, it represents an invitation
for people to share ideas, opportunities, and important moments together. That is
the spirit of the pineapple—and the spirit that ultimately connects the entire
Pineapple Co Family.
Click here for more of the story in Maneesh’s own words.
Maneesh K. Goyal
Goyal’s entrepreneurial journey started 13 years ago when he realized he was stuck in an industry he didn’t enjoy, doing work that didn’t fulfill him. With the realization that it was either: make a serious change soon, or stay in that rut for a long, long time, the choice was clear. He took some smart risks and dove into an industry he knew very little about aside from that it compelled him.
In 2003, Goyal founded MKG, an award-winning experiential marketing agency with offices in New York and Los Angeles. The independently-owned agency creates unique and memorable experiences for many of the world's top brands, while staying firmly committed to creating a one-of-a-kind office culture. Recent accolades include being named to the Crain's New York "50 Fastest Growing Companies" list in 2013 and 2014, as well as numerous Best Places to Work lists. Over the last three years, Goyal has spun two additional companies out of MKG -- Pink Sparrow, a Brooklyn-based scenic fabrication shop and 214, a boutique branding & graphic design agency.
With a desire to help his own employees, and people around the world, experience the same fulfillment that he found, Goyal founded Live in the Grey (LITG), in January 2013, as a movement that challenges the work/life divide and encourages the blend of personal passions with professional pursuits. Since then, Live in the Grey has built a highly-engaged community through live events and online content. Now, with a focus on applying a unique perspective to company culture, Live in the Grey seeks to make an impact on the 'future of work' through innovative digital tools and in-person consulting that increases employee fulfillment.
In November 2014, Goyal was appointed by President Barack Obama as a member of the J. William Fulbright Foreign Scholarship Board. He also serves on the Board of SeriousFun Children's Network, founded by Paul Newman, and on the Executive Committee of the Board of NYC & Company, the official tourism organization of NYC. Goyal is also an active angel investor in New York City.
Goyal holds a bachelor's degree from Duke University & a Master’s in Public Health from Yale University. He lives with his husband, Andrew Wingrove, in New York City & Atlanta.
David Garlick is the COO of Pineapple Co.
The long-time business partner of Maneesh K. Goyal, Garlick began full-time with MKG in 2007, serving as the agency’s COO until the launch of Pineapple Co. As COO of MKG, Garlick oversaw day-to-day business and financial operations during a period when MKG was twice named to Crain’s “50 Fastest Growing Companies in NYC” list. Garlick also helped lead the charge as MKG spun off its scenic shop and branding capabilities, ultimately creating MKG sister companies Pink Sparrow and 214.
After graduating from Yale University, Garlick began his career in investment consulting, working as an analyst for global consulting firms Mercer and Watson Wyatt in Chicago and San Francisco respectively. Thinking he may want to transition to the public sector, Garlick then moved to New York, where he got his Masters in Public Administration at NYU. It is during this time that Garlick first connected with MKG, working with Maneesh Goyal in a freelance capacity while MKG was still a one-man shop. After graduating from NYU, and before joining MKG in a full-time capacity, Garlick worked for the City of New York under the Bloomberg administration, serving as the Press Secretary for the Department of Small Business Services.
Garlick lives with his wife, Elissa, and daughter, Senna, in Brooklyn, NY.
Maneesh K. Goyal / CEO
David Garlick / COO
Meet the current members of the Pineapple Co family.
MKG is a creative agency specializing in brand experiences for some of the world’s largest and most loved brands, including Delta Air Lines, Google, Audi, L’Oréal, and Netflix. MKG combines strategic thinking, creative vision, thoughtful design, and flawless execution to connect people and brands in interesting ways. MKG has offices in New York and Los Angeles.
As the President of MKG, Tracy brings 15+ years agency experience in experiential marketing, brand sponsorship and advertising working on building new brands as well as rebuilding established brands. Leading the agency’s engagements with marquee clients including Delta Air Lines, Chase and Google she has developed brand experiences and agency relationships driven by a passion for two things: problem solving and people. Throughout her career, Tracy’s diligence and deep understanding of her Client’s business has led to impressive marketplace results. Tracy is known throughout the agency for her collaborative spirit, positive outlook and a great eye for innovative creative work that is strategically grounded.
Lauren drives the creative vision for MKG and our experiential work. Always challenging brands to be original, interesting, and clever, Lauren has helped shape campaigns for leading brands such as Audi, Google, Heineken, and [adult swim]. With a background in production and 12 years in the experiential industry, Lauren approaches creative strategy with the pragmatism required to make experiences work. She loves weird ideas and brands that embrace them.
Managing Director, L.A.
Managing Director, Los Angeles
Jake Brooks-Harris is the Managing Director of MKG West. Jake is MKG’s longest serving employee, having been with the agency for more than 10 years. Since joining MKG, Jake’s career path has spanned multiple aspects of the experiential industry. At MKG, Jake has fortified the agency's production and account services departments, and ultimately led some of the agency's largest accounts, including Delta Air Lines, JP Morgan Chase, and others.
Since taking over MKG’s West Coast operations as Managing Director, Jake has taken MKG’s unique approach and culture to Los Angeles. There, he combines his background in creative development, strategic planning, production, and client services to grow the agency, while continuing to drive results for MKG’s diverse range of clients.
Based in Brooklyn, Pink Sparrow is a diverse family of creatives and craftsmen who embody the best in design and scenic fabrication. Fueled by challenges and opportunities as varied as its clients, Pink Sparrow thrives in a culture where innovative collaboration and unparalleled communication meet superior results, delivering a seamless experience to clients from conception through execution.
Evan Sturdy is the Executive Director of Pink Sparrow. With vast and diverse experience in scenic design and carpentry, spanning almost 20 years, Evan brings a highly adept and skilled background to the company. He has worked on a broad range of projects from media events to merchandising displays to photo shoots. He has been responsible for the build and installation of countless projects including projects for Ralph Lauren, YSL, Google, Evian, Delta, MAC, Clinique, TIME, Audi, Moet Hennessy USA and The Whitney Museum of Art.
214 is a boutique New York City-based brand strategy and communications agency that builds, positions, and amplifies brands with heart. From start-ups to scale-ups, 214 fuses human insights, empathic design, rich storytelling, and playful innovation to create compelling stories that captivate and inspire audiences to action.
Chris currently serves as Creative Director for 214. While overseeing and contributing to the work delivered for current clients, Chris has also played a critical role in shaping the brand creation and development for companies within the Pineapple Co family such as Brooklyn-based fabrication shop Pink Sparrow and Live In The Grey, a practice dedicated to improving company culture.
Prior to MKG, Chris was the Co-Founder and Creative Director at Seesaw, a boutique branding agency of 15-20 people, leading all creative efforts across digital, print, packaging, environmental, identity and social based marketing initiatives for brands such as Singer, AT&T, Soul Electronics, Diageo, Benjamin Moore, Logitech, among others.
Before co-founding Seesaw, Chris served as an Art Director at R/GA, on the IBM pervasive computing, Nike Basketball, and Verizon’s online rich media accounts, among others.
Chris brings a creative vision and unparalleled execution to the design process, with the versatility to understand and appropriately solve design challenges across multiple forms of media. With almost 20 years of experience, from smaller boutique design firms to large advertising and interactive agencies, Chris has gained a razor sharp understanding of what it takes to stand out and succeed.
Live Grey offers experiential learning programs that help employees build emotional intelligence, allowing companies to create authentic workplaces. With a heart-centered, experience-driven approach and a suite of transformative events and workplace experiences, Live Grey guides employees towards strengthening connections with their true selves and each other, inspiring them to create more impactful work.
Brad is CEO of Live in the Grey (LITG). Launched in 2013, Live in the Grey is a movement that challenges the work-life divide by helping individuals discover authentic work and helping companies build fulfilling, impactful and connected cultures. Additionally, Brad is a co-founder of Native Ranch [also, a LITG strategic partner], an upstate New York high design retreat destination for transformational corporate and personal experiences. He brings a passion for entrepreneurial innovation and mission-driven companies, as well as twenty years of experience building world class teams.
Prior to Live in the Grey, Brad was a GM at Birchbox. Brad has also worked as a technology strategy consultant at Accenture, Senior Applications Manager at Yahoo!, partner at Olivia, co-Founder and CEO of mPowered Solutions, and President of Lookbooks Media. Brad currently serves as Board President of BOFFO, a nonprofit that empowers creative leaders to use art and design as a vehicle for change. He enjoys his daily meditation practice, caring for his horse Charlie and spending weekends at his home nestled in the outdoors in the Hudson Valley with his husband Andrew.