Founded in 2015, Pineapple Co is the parent company to the portfolio of businesses founded by Maneesh K. Goyal. Pineapple Co provides broad strategic guidance and leadership, people, and business operations support to four portfolio companies, while actively looking to discover and incubate new entrepreneurial ventures.
Long known as the “fruit of hospitality,” the Pineapple symbolizes the values of welcoming, entertaining, and graciousness. And for us, it represents an invitation for people to share ideas, opportunities, and important moments together. That is the spirit of the pineapple—and the spirit that ultimately connects the entire Pineapple Co family.
Meet the current members of Pineapple Co.
MKG is a creative agency specializing in brand experiences.
MKG creates brand experiences for some of the world’s largest and most loved brands, including Delta Air Lines, Google, New Balance, Pernod Ricard, and Netflix. MKG combines strategic thinking, creative vision, thoughtful design, and flawless execution to connect people and brands in interesting ways. MKG has offices in New York and Los Angeles.
As the President of MKG, Tracy brings 15+ years agency experience in experiential marketing, brand sponsorship and advertising working on building new brands as well as rebuilding established brands. Leading the agency’s engagements with marquee clients including Delta Air Lines, Pernod Ricard and Google she has developed brand experiences and agency relationships driven by a passion for two things: problem solving and people. Throughout her career, Tracy’s diligence and deep understanding of her Client’s business has led to impressive marketplace results. Tracy is known throughout the agency for her collaborative spirit, positive outlook and a great eye for innovative creative work that is strategically grounded.
EXECUTIVE CREATIVE DIRECTOR
Lauren drives the creative vision for MKG and our experiential work. Always challenging brands to be original, interesting, and clever, Lauren has helped shape campaigns for leading brands such as Audi, Google, Heineken, and [adult swim]. With a background in production and more than 10 years in the experiential industry, Lauren approaches creative strategy with the pragmatism required to make experiences work. She loves weird ideas and brands that embrace them.
PRESIDENT, MKG WEST
Jake Brooks-Harris is the Managing Director of MKG West. Jake is MKG’s longest serving employee, having been with the agency for more than 10 years. Since joining MKG, Jake’s career path has spanned multiple aspects of the experiential industry. At MKG, Jake has fortified the agency’s production and account services departments, and ultimately led some of the agency’s largest accounts, including Delta Air Lines, JP Morgan Chase, and others.
Since taking over MKG’s West Coast operations as Managing Director, Jake has taken MKG’s unique approach and culture to Los Angeles. There, he combines his background in creative development, strategic planning, production, and client services to grow the agency, while continuing to drive results for MKG’s diverse range of clients.
Pink Sparrow is a leading design, build & logistics workshop.
Led by a diverse team of creatives, projects managers and craftsmen, Pink Sparrow provides design + build solutions and logistical expertise to agencies and brands direct in the event, fashion, retail, music and photo industries. Core competencies include: creative development, concept & mechanical renderings, scenic fabrication, onsite labor, scenic art & painting and CNC routing.
Anthony Santiago is the Co-Managing Director of Pink Sparrow, alongside Noel Savage. As a foundational member of Pink Sparrow, Anthony has always been integral to the company’s strategic growth. Over the past four years, he has developed systems and processes that ensure smooth operations and financial vitality. Motivated by the outstanding people who comprise the Pink Sparrow family, Anthony fosters a nimble, upbeat, and collaborative working environment, yielding continually ambitious results.
Noel Savage is the Co-Managing Director of Pink Sparrow, alongside Anthony Santiago. Noel is an expert fabricator with a visionary approach to project management. Coming from a family of artisans and craftsmen, he has honed his aesthetic sensibility, meticulous attention to detail, and impressive carpentry skills to meet the demands of a field driven by innovation. For almost twenty years, Noel has contributed to some of the most dynamic and inspiring multi-media projects in the industry. Known for his fervor and commitment to the successful realization of creative concepts, he has orchestrated the build, installation, and logistics for clients including Google, Amazon, NY Times, Dior, Adidas, and Nike (just to name a few).
214 is a branding and communications agency that positions & amplifies brands with heart.
214 is a boutique New York City-based brand strategy and communications agency that builds, positions, and amplifies brands with heart by creating compelling stories that captivate and inspire audiences to action. From start-ups to scale-ups, 214 works with emerging brands to forge emotional connections with consumers through human insights, empathic design, rich storytelling, and playful innovation.
Trace Cohen is a top-of-her-game digital brand marketer, with both agency and client-side experience.
She has honed her content-first approach to digital communications over the past 25 years in the industry. An early digital pioneer, she was at the forefront of social media and content marketing before the terms were coined, from newly founded Wired Magazine to Levi’s first website to the web’s first online community in a game for Sega. As strategic lead at Razorfish, Publicis and Venables Bell, Trace led global digital campaigns for brands like T-Mobile, eBay, Singapore Airlines, Chevrolet, and the Nagano Winter Olympic Games. Most recently, she headed Global Digital Marketing for BlackBerry before joining 214.
Chris Dowling brings a critical blend of strategically creative vision and excellence in execution to the design process.
Chris joined the family in 2013, playing a critical role in shaping 214’s brand trajectory, as well as others in the Pineapple Co family. With almost 20 years’ experience, from boutique design firms to large advertising and interactive agencies, Chris has gained a razor sharp understanding of what it takes to stand out and succeed. Prior to 214, Chris was Co-Founder and Creative Director at Seesaw, a boutique branding agency for brands such as Singer, AT&T, Benjamin Moore, and Logitech. Chris also served as Art Director at R/GA, leading the creative work for IBM, Nike Basketball, and Verizon.
Live Grey makes work more human by deepening connection through offsites, team development services, and culture conferences.
Brad is the CEO of Live Grey. He has a passion for entrepreneurial innovation and mission-driven companies, as well as twenty years of experience building world-class teams. Prior to Live Grey, he was a GM at Birchbox. Brad has also worked as a technology strategy consultant at Accenture, Director at Yahoo!, Partner at Olivia, co-founder and CEO of mPowered Solutions, and President of Lookbooks Media. He enjoys his daily meditation practice, caring for his horse, and most of all spending quality time with his husband Andrew and son Parker Reed.