Founded in 2015, Pineapple Co is the parent company to the portfolio of businesses founded by Maneesh K. Goyal. Pineapple Co provides broad strategic guidance and leadership, people, and business operations support to four portfolio companies, while actively looking to discover and incubate new entrepreneurial ventures.

Why pineapple?

Long known as the “fruit of hospitality,” the Pineapple symbolizes the values of welcoming, entertaining, and graciousness. And for us, it represents an invitation for people to share ideas, opportunities, and important moments together. That is the spirit of the pineapple—and the spirit that ultimately connects the entire Pineapple Co family.

The family

Meet the current members of Pineapple Co.

MKG is a creative agency specializing in brand experiences.

MKG creates brand experiences for some of the world’s largest and most loved brands, including Delta Air Lines, Google, New Balance, Pernod Ricard, and Netflix. MKG combines strategic thinking, creative vision, thoughtful design, and flawless execution to connect people and brands in interesting ways. MKG has offices in New York and Los Angeles.

Leadership
Tracy Bussan
PRESIDENT
LAUREN AUSTIN
EXECUTIVE CREATIVE DIRECTOR
Jake Brooks-Harris
MANAGING DIRECTOR, MKG WEST
CHRIS JEFFERY
FINANCE DIRECTOR

Tracy Bussan

PRESIDENT

As the President of MKG, Tracy brings 15+ years agency experience in experiential marketing, brand sponsorship and advertising working on building new brands as well as rebuilding established brands. Leading the agency’s engagements with marquee clients including Delta Air Lines, Pernod Ricard and Google she has developed brand experiences and agency relationships driven by a passion for two things: problem solving and people. Throughout her career, Tracy’s diligence and deep understanding of her Client’s business has led to impressive marketplace results. Tracy is known throughout the agency for her collaborative spirit, positive outlook and a great eye for innovative creative work that is strategically grounded.

LAUREN AUSTIN

EXECUTIVE CREATIVE DIRECTOR

Lauren drives the creative vision for MKG and our experiential work. Always challenging brands to be original, interesting, and clever, Lauren has helped shape campaigns for leading brands such as Audi, Google, Heineken, and [adult swim]. With a background in production and more than 10 years in the experiential industry, Lauren approaches creative strategy with the pragmatism required to make experiences work. She loves weird ideas and brands that embrace them.

Jake Brooks-Harris

MANAGING DIRECTOR, MKG WEST

Jake Brooks-Harris is the Managing Director of MKG West. Jake is MKG’s longest serving employee, having been with the agency for more than 10 years. Since joining MKG, Jake’s career path has spanned multiple aspects of the experiential industry. At MKG, Jake has fortified the agency’s production and account services departments, and ultimately led some of the agency’s largest accounts, including Delta Air Lines, JP Morgan Chase, and others.
Since taking over MKG’s West Coast operations as Managing Director, Jake has taken MKG’s unique approach and culture to Los Angeles. There, he combines his background in creative development, strategic planning, production, and client services to grow the agency, while continuing to drive results for MKG’s diverse range of clients.

CHRIS JEFFERY

FINANCE DIRECTOR

Chris has been steeped in the world of agency finances for the past 10+ years. Meticulous and data driven, as finance people tend to be, he is also keenly aware of the human side. Whether it’s fellow MKGers or MKG’s clients, he understands that people are an important part of the equation. Ultimately he is a believer that dialogue and clarity are what drive successful relationships, and that it’s the success of the relationships that lead to the results and not vice versa.

Pink Sparrow is a leading design, build & logistics workshop.

Led by a diverse team of creatives, projects managers and craftsmen, Pink Sparrow provides design + build solutions and logistical expertise to agencies and brands direct in the event, fashion, retail, music and photo industries. Core competencies include: creative development, concept & mechanical renderings, scenic fabrication, onsite labor, scenic art & painting and CNC routing.

Leadership
EVAN STURDY
EXECUTIVE DIRECTOR

EVAN STURDY

EXECUTIVE DIRECTOR

Evan Sturdy is the Executive Director of Pink Sparrow. With vast and diverse experience in scenic design and carpentry, spanning 15+ years, Evan brings a highly adept and skilled background to the company. He has worked on a broad range of projects from media events to merchandising displays to photo shoots. He has been responsible for the build and installation of countless projects including projects for Ralph Lauren, YSL, Google, Evian, Delta, MAC, Clinique, TIME, Audi, Moet Hennessy USA and The Whitney Museum of Art.

214 is a branding and communications agency that positions & amplifies brands with heart.

214 is a boutique New York City-based brand strategy and communications agency that builds, positions, and amplifies brands with heart by creating compelling stories that captivate and inspire audiences to action. From start-ups to scale-ups, 214 works with emerging brands to forge emotional connections with consumers through human insights, empathic design, rich storytelling, and playful innovation.

Leadership
TRACE COHEN
CO-PRESIDENT
CHRIS DOWLING
CO-PRESIDENT & CREATIVE DIRECTOR

TRACE COHEN

CO-PRESIDENT

Trace Cohen is a top-of-her-game digital brand marketer, with both agency and client-side experience.

She has honed her content-first approach to digital communications over the past 25 years in the industry. An early digital pioneer, she was at the forefront of social media and content marketing before the terms were coined, from newly founded Wired Magazine to Levi’s first website to the web’s first online community in a game for Sega. As strategic lead at Razorfish, Publicis and Venables Bell, Trace led global digital campaigns for brands like T-Mobile, eBay, Singapore Airlines, Chevrolet, and the Nagano Winter Olympic Games. Most recently, she headed Global Digital Marketing for BlackBerry before joining 214.

CHRIS DOWLING

CO-PRESIDENT & CREATIVE DIRECTOR

Chris Dowling brings a critical blend of strategically creative vision and excellence in execution to the design process.

Chris joined the family in 2013, playing a critical role in shaping 214’s brand trajectory, as well as others in the Pineapple Co family. With almost 20 years’ experience, from boutique design firms to large advertising and interactive agencies, Chris has gained a razor sharp understanding of what it takes to stand out and succeed. Prior to 214, Chris was Co-Founder and Creative Director at Seesaw, a boutique branding agency for brands such as Singer, AT&T, Benjamin Moore, and Logitech. Chris also served as Art Director at R/GA, leading the creative work for IBM, Nike Basketball, and Verizon.

Live Grey makes work more human by deepening connection through offsites, team development services, and culture conferences.

Live Grey believes meaningful relationships are key to impactful work. Through a focus on values and purpose at the individual, team, and organizational levels, we deepen team connection to strengthen performance, fulfillment, and culture.

Leadership
BRAD LANDE
CEO

BRAD LANDE

CEO

Brad is the CEO of Live Grey. He has a passion for entrepreneurial innovation and mission-driven companies, as well as twenty years of experience building world-class teams. Prior to Live Grey, he was a GM at Birchbox. Brad has also worked as a technology strategy consultant at Accenture, Director at Yahoo!, Partner at Olivia, co­-founder and CEO of mPowered Solutions, and President of Lookbooks Media. He enjoys his daily meditation practice, caring for his horse, and most of all spending quality time with his husband Andrew and son Parker Reed.